Management and Marketing

The academic department “Management and Marketing” focuses on developing students’ abilities to understand, analyze, and apply core principles of organizational management and market-oriented decision-making. It integrates the study of planning, organizing, leading, and controlling business activities with the strategic understanding of consumer behavior, market research, branding, and value creation. The department aims to produce graduates who are capable of leading teams, managing organizational resources effectively, and designing innovative marketing strategies in a competitive environment. Its key objectives include equipping students with analytical and critical-thinking skills, fostering ethical and sustainable business practices, cultivating creativity and strategic insight for solving organizational problems, and preparing learners to adapt to dynamic global market trends. By combining theoretical foundations with practical exposure, the department prepares individuals to excel in diverse managerial and marketing roles across industries.